IN-HOUSE
Angi
YEAR
2022
ROLE
Copy Director
Angie’s List Is Now Angi
In 2021, Angie’s List rebranded as Angi, an easier way to find and book the best pros. But research showed that people still loved the Angie’s List name — so we decided to confront the issue head on. Because if we’ve lost our list, what does that mean for a homeowner’s to-do list?
This new direction for the brand was the first entirely concepted, written, and creatively driven in-house as part of a comprehensive effort to reintroduce this trusted brand to the world.
Creative Director: Katie Cranley
Director: Mike Bernstein