CLIENT
AIG Life & Retirement
AGENCY
Huge
YEAR
2021
ROLE
Creative Director
Securely Ever After
We partnered with AIG Life & Retirement to continue the story of their brand campaign, We See the Future in You. Launched during the brand’s sponsorship of the PGA Championship, the new spot needed to connect with their B2B audience of financial professionals on an emotional level. So we turned to the world of bedtime stories to showcase the target audience’s own efforts to create happy endings for their clients and crafted a campaign to follow that evolved the story as the audience moved down the funnel.
We also created supporting videos for AIG Life & Retirement’s three lines of business. We used these as an opportunity to continue the story of our main spot and tied our campaign more directly to the PGA sponsorship.
From there, we extended the story into display, print, social, and email, gradually transitioning from that narrative into our sponsorship story, and then a larger brand story that could continue on after the Championship, about what AIG Life & Retirement can do for its audience.
We continued to focus on the human element of AIG Life & Retirement’s work through the rest of the year, creating OLV for their social channels that promoted their lines of business and additional assets made to support the work of our target audience.
Group Creative Director: Hemant Jain
Creative Director: Andrew Tobin
Director: Elle Ginter