IN-HOUSE
Angi
YEAR
2023
ROLE
Copy Director
You Can Do This, When You Angi That
In 2023, Angi’s next big goal was making our offering perfectly clear. We partnered with Milk Agency to develop the Angi That campaign, to show each and every homeowner that you can do do this — when you Angi that.
We launched the campaign with a TV spot built around an updated take on Black Sheep’s classic, “The Choice Is Yours.” (Fair warning: It will get stuck in your head.)
And accompanied the brand spot with a product-focused video explaining the newest features of Angi’s app and pro matching service.
We created an integrated social and digital campaign that focused on our most powerful value props, pulling in real homeowner reviews and actual project data from Angi’s national cost database.
As well as scripting and recording a suite of audio spots to drive home our Angi That story through immersive SFX.
Creative Director: Katie Cranley
Agency: Milk Agency
Creative Director: Dan Scott-Croxford
Director: CD Morrish