CLIENT
Genpact
AGENCY
Huge
YEAR
2018
ROLE
Senior Copywriter
Genpact
Genpact is a professional services firm that specializes in digital transformation. To show how powerful its AI solutions can be for its clients, we created a campaign that utilized viewers’ own instinctual problem solving skills to help them imagine what a business that thinks for itself can do.
Group Creative Director: Armando Flores
Senior Art Director: Katie Cranley