CLIENT
Citrix
AGENCY
Huge
YEAR
2020, 2021
ROLE
Creative Director
Fieldwork by Citrix
Fieldwork by Citrix presents thought-leadership for the new world of work, and publishes a new high-profile report every quarter. To promote these pieces, we created digital video and supporting assets that pushed the Citrix voice into new territories based on the specific content.
“Born Digital”
Executives might think “Millennial” still equals “entry level” and that Gen Z is still in middle school. But those groups will soon makeup the majority of the workforce. How can businesses prepare themselces? To promote this report on the next generation of workers, we took on the outdated norms of work culture with TikTok-inspired OLVs.
“Work 2035”
How will workplace technology advance in even 15 years? Fieldwork found answers that were more surprising and even uncomfortable than you might expect. To promote this piece, we created short, sci-fi inspired videos that took the most provocative ideas from the article and posed them to the employers and workers of today.